<script>
    
    /*!
 * jQuery Cookie Plugin v1.4.1
 * https://github.com/carhartl/jquery-cookie
 *
 * Copyright 2013 Klaus Hartl
 * Released under the MIT license
 */
(function (factory) {
	if (typeof define === 'function' && define.amd) {
		// AMD
		define(['jquery'], factory);
	} else if (typeof exports === 'object') {
		// CommonJS
		factory(require('jquery'));
	} else {
		// Browser globals
		factory(jQuery);
	}
}(function ($) {

	var pluses = /\+/g;

	function encode(s) {
		return config.raw ? s : encodeURIComponent(s);
	}

	function decode(s) {
		return config.raw ? s : decodeURIComponent(s);
	}

	function stringifyCookieValue(value) {
		return encode(config.json ? JSON.stringify(value) : String(value));
	}

	function parseCookieValue(s) {
		if (s.indexOf('"') === 0) {
			// This is a quoted cookie as according to RFC2068, unescape...
			s = s.slice(1, -1).replace(/\\"/g, '"').replace(/\\\\/g, '\\');
		}

		try {
			// Replace server-side written pluses with spaces.
			// If we can't decode the cookie, ignore it, it's unusable.
			// If we can't parse the cookie, ignore it, it's unusable.
			s = decodeURIComponent(s.replace(pluses, ' '));
			return config.json ? JSON.parse(s) : s;
		} catch(e) {}
	}

	function read(s, converter) {
		var value = config.raw ? s : parseCookieValue(s);
		return $.isFunction(converter) ? converter(value) : value;
	}

	var config = $.cookie = function (key, value, options) {

		// Write

		if (value !== undefined && !$.isFunction(value)) {
			options = $.extend({}, config.defaults, options);

			if (typeof options.expires === 'number') {
				var days = options.expires, t = options.expires = new Date();
				t.setTime(+t + days * 864e+5);
			}

			return (document.cookie = [
				encode(key), '=', stringifyCookieValue(value),
				options.expires ? '; expires=' + options.expires.toUTCString() : '', // use expires attribute, max-age is not supported by IE
				options.path    ? '; path=' + options.path : '',
				options.domain  ? '; domain=' + options.domain : '',
				options.secure  ? '; secure' : ''
			].join(''));
		}

		// Read

		var result = key ? undefined : {};

		// To prevent the for loop in the first place assign an empty array
		// in case there are no cookies at all. Also prevents odd result when
		// calling $.cookie().
		var cookies = document.cookie ? document.cookie.split('; ') : [];

		for (var i = 0, l = cookies.length; i < l; i++) {
			var parts = cookies[i].split('=');
			var name = decode(parts.shift());
			var cookie = parts.join('=');

			if (key && key === name) {
				// If second argument (value) is a function it's a converter...
				result = read(cookie, value);
				break;
			}

			// Prevent storing a cookie that we couldn't decode.
			if (!key && (cookie = read(cookie)) !== undefined) {
				result[name] = cookie;
			}
		}

		return result;
	};

	config.defaults = {};

	$.removeCookie = function (key, options) {
		if ($.cookie(key) === undefined) {
			return false;
		}

		// Must not alter options, thus extending a fresh object...
		$.cookie(key, '', $.extend({}, options, { expires: -1 }));
		return !$.cookie(key);
	};

}));
    
    
</script>

<script>


multi="зерно|зерновые;Собирайте зерно на 50% быстрей\n\
пшеница;Отборная пшеница оптом со склада\n\
комбайн;Комбайн UX 460 по спец цене до 20 февраля\n\
трактор;Трактор и экскаватор в аренду от 5 часов за 9000р/смена\n\
сельхоз техника;Продажа с/х техники в розницу по ценам опта";
 
$(function() {
  //формируем массив с utm метками
  function getURLParameter(name) {
    return decodeURIComponent((new RegExp('[?|&]' + name + '=' + '([^&;]+?)(&|#|;|$)').exec(location.search)||[,""])[1].replace(/\+/g, '%20'))||null;
  }
 
  utm=[];
  $.each(["utm_source","utm_medium","utm_campaign","utm_term",'source_type','source','position_type','position','added','creative','matchtype'],function(i,v){
    utm[v]=getURLParameter(v) || $.cookie(v);
    $.cookie(v, utm[v], { expires: 365, path: '/' });
  });
 
  // MULTI
  var ab_title = "default";
  if(utm['utm_term']){
    multi=multi.split('\n');
    multi=$.map(multi,function(v, i){
      arr1=v.split(';');
      r=new RegExp(arr1[0]);
      return {reg: r,val: arr1[1]};
    });
    multi=$.grep(multi,function(v,i){
      return utm['utm_term'].search(v.reg) > -1
    });
    if(multi[0]){
      ab_title=multi[0].val;
      
      
      
      var target = $('.multi'); //элемент для подмены
      target.html(ab_title); 
    }
  }
});

</script>

<script>

$(".t216__title").addClass("multi");

</script>